Thanks to social media, and the wave of movements intended to stop plastic pollution dead in its tracks, World Oceans Day has extended to become World Oceans Week.
...Like Shark Week? Well, sort of.
This week, we're recognizing the importance of understanding the detrimental effects of our consumption, and the organizations that are making efforts to counteract these effects.
On Instagram, celebrities like Gisele Bündchen and Kourtney Kardashian are trying to #BeatPlasticPollution by urging their combined following of nearly 79 million people to take action.
Bündchen joined the UN Environment's "Tag, you're it!" movement by inviting her friends and fans to "go reusable," post videos explaining how they'll make a difference, and nominate their friends and a specific brand to join the fight against plastic.
Similarly, Kardashian posted jarring ads from No More Plastic Co. on her Instagram story, depicting turtles and dolphins shrouded in plastic. She urged fans to join her in signing the No More Plastic Manifesto to help make a change.
Both celebrities made the facts clear, stating that if nothing changes, there will be more plastic than fish in the ocean by 2050.
So go reusable, tag your friends, sign the manifesto, and be an active presence on social media--even the tiniest effort can make a colossal difference!